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About Us

Welcome to Liberty Essam El Askary, your gateway to a wide variety of Italian fashion in Egypt. We’re dedicated to giving you the very best of the fashion industry, with a focus on quality.

Liberty was founded in 1990 by Mr Essam El Askary.

Mr Essam El Askary was raised and educated in Italy, surrounded by the worlds greatest fashion designers within the fashion capital of the world. When Mr Essam El Askary first started out, his passion for quality drove him to introducing Italian wear to his home country, Egypt, and gave him the impetus to turn hard work and inspiration into to a booming chain of stores.

Now serving customers all over Egypt, and proud to be the largest name in high quality Italian fashion in Egypt.